AURA BORA SHARK TANK DEAL PLUS

“However, it is not the most efficient way to use our margin.” Kevin, we thought you might say that,” Paul Voge said to Mr. The owners first turned down O’Leary’s offer.

The founders of Aura Bora were able to close a deal with investor Robert Herjavec for $200,000 in exchange for 15% equity. Here’s a YouTube video of the Shark Tank negotiations, courtesy of ABC. Paul Voge responded with a counter-offer of $200,000 for 10%, which Herjavec quickly replied to increase equity to 15%. He proceeded to offer $150,000 in exchange for 12% stake in Aura Bora. “I think you have such a unique product, you can create the pull-through,” Herjavec said. Herjavec told the co-founders that he thinks it would be better for the brand to go national much later instead of sooner. The Sharks all chuckled at O’Leary’s watered-down offer and prompted Robert Herjavec to say that it is possibly the worst offer in 12 years from O’Leary.

AURA BORA SHARK TANK DEAL PLUS

He went on to make an offer of $150,000 plus a 5-cent royalty per can until he doubles his investment, in exchange for 5% equity. “I’ve always wanted to add a beverage to my portfolio just because I want to be miserable,” O’Leary admitted. Kevin O’Leary, who initially said that chances of success for startup beverage companies are “abysmally low,” changed his mind. From not being passionate about the product and the niche market, to the big hurdles that the brand would have to overcome to compete with other brands to expand, the three Sharks were not enticed to take a bite. Sharks Lori Greiner, Mark Cuban, and guest Shark Daniel Lubetzky all opted out for various reasons. What were the Sharks’ offers for Aura Bora?ĭespite impressing the Sharks with their unique flavors, attractive packaging, and great evidence of sell-through, only two Sharks made offers for a partnership with Aura Bora. Together, the co-founders own 74% of the company, which is why they are not too keen on letting go of a lot of equity for a deal.Īt the time of filming the episode, Aura Bora was in 488 stores and is also sold on Amazon. The Voges also shared that they have raised $700,000 to date for their beverage company. Paul Voge took it all in stride and replied that they are already in talks with the two biggest natural food distribution companies in the United States. “Give me an aura of hope, even the slightest sliver of a chance that you can somehow get distribution,” O’Leary challenged the Voges. I always admire the sheer guts to come in here with another beverage.” Shark Kevin O’Leary could not help but voice out his opinion on having another beverage company on Shark Tank saying “We get so many beverage deals on Shark Tank. The couple told the Sharks that they knew how the sparkling water industry is “bubbling over.” What sets their brand apart from the rest is the one-of-a-kind flavors from all-natural ingredients. The couple came asking for $150,000 in exchange for a 5% stake in their company, Aura Bora. Husband and wife Paul and Maddie Voge appeared on Shark Tank where they pitched their beverage company.

They canned the first 1,000 bottles themselves and built their customer base through marketing on Instagram. He then bought a SodaStream machine at home where he and his wife experimented with different flavors using fresh herbs and fruits.įrom their flavor experiments at home, Paul and Maddie Voge launched Aura Bora in January 2020. But Paul loved the fizz that livened up boring old water.Īs an adult working in finance, Paul was downing at least eight cans of sparkling water at work. As a child, Paul and his family were not fans of soda. On Amazon, Aura Bora sparkling water is sold at $30 for a 12-pack.Įach can costs $0.57 to make, which they sell to distributors at $1.15 with a 50% margin.Īura Bora was inspired by founder Paul Voge’s habit of drinking sparkling water. Currently, they in five flavors: Cactus Rose, Lemon Grass Coconut, Peppermint Watermelon, Lavender Cucumber, and Basil Berry. What happened to Aura Bora after Shark Tank?Īura Bora (Shark Tank Highlights) What is Aura Bora?Ī beverage company with a line of flavored sparkling water infused with natural flavors from herbal extracts, fruits, and flowers.Īura Bora is a beverage company based in San Francisco, California offering herbal, zero-calorie, sugar-free, and plant-based sparkling water.Īura Bora drinks are made with real herbal extracts, fruits, and flowers.Did Aura Bora get a deal on Shark Tank?.What were the Sharks’ offers for Aura Bora?.

Aura bora shark tank deal